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  #21  
Old 01-14-2007, 10:12 AM
A Fish Named Wallyum's Avatar
A Fish Named Wallyum A Fish Named Wallyum is offline
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Quote:
Originally Posted by Sheryl@Semroc
Really not sure where to post this. Guess this is a good a place as any. To cut down on time we have decided to exclude headers (card at the top of each kit) to our on-line customers. We will have them on kits going to stores, but since most of our customers are on-line this will save time and money. Before I do too many kits without headers, I would like some feedback on your thoughts about this. Thanks for your time.

Sheryl


I've already got one stuck over my workbench (Astro-1, IIRC,) so go ahead and cut them out.
As far as the "Made In The USA", my first thought was what Scott suggested.
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Build floor: Estes Beta Semroc MX Blue Bird Zero, MX Cherokee

In paint: Estes Air Commander, F-22 Air Superiority Fighter. Long Tom, Mongoose, Solar Flare Estes D.O.M. Argus II Semroc Cyber III, Excalibur, Firefly

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  #22  
Old 01-14-2007, 10:23 AM
Sheryl@Semroc Sheryl@Semroc is offline
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Quote:
Originally Posted by Ltvscout
Couldn't that be placed on the face card somewhere?

As many instructions that I've printed, stapled, and folded you would think I would have noticed the Made in the USA between the boxes on the covers.

Sheryl
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  #23  
Old 01-14-2007, 10:41 AM
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A Fish Named Wallyum A Fish Named Wallyum is offline
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Quote:
Originally Posted by Sheryl@Semroc
As many instructions that I've printed, stapled, and folded you would think I would have noticed the Made in the USA between the boxes on the covers.

Sheryl


See? That wasn't so tough!
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Bill Eichelberger
NAR 79563

http://wallyum.blogspot.com/

I miss being SAM 0058

Build floor: Estes Beta Semroc MX Blue Bird Zero, MX Cherokee

In paint: Estes Air Commander, F-22 Air Superiority Fighter. Long Tom, Mongoose, Solar Flare Estes D.O.M. Argus II Semroc Cyber III, Excalibur, Firefly

Ready to fly: Blast From the Past Space Shuttle Estes Warp II
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  #24  
Old 01-14-2007, 10:46 AM
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Gus Gus is offline
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Personally, I like the headers. Although they're not too useful once the kit is at home, I just think they make the kits look a bit more professional. Another thing that separates Semroc from the crowd.

But as a marketing tool, Sheryl, removing the headers for the online versions is probably a great move. Now those of us collecting kits will have to collect both the "Store-version" and the "Online-version".

Will there now be two series of Reserve Kits, the online and store versions, each with their own numbers?

How will I afford this?

Oh the inhumanity.

Darn you Semroc! Darn you to Heck and back!
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  #25  
Old 01-14-2007, 10:48 AM
rocket_james rocket_james is offline
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Quote:
Originally Posted by Sheryl@Semroc
Really not sure where to post this. Guess this is a good a place as any. To cut down on time we have decided to exclude headers (card at the top of each kit) to our on-line customers. We will have them on kits going to stores, but since most of our customers are on-line this will save time and money. Before I do too many kits without headers, I would like some feedback on your thoughts about this. Thanks for your time.

Sheryl

I know everything is a cost, but I think the header card adds a certain look of professionalism to the kit. Also, for those of us who live in the boonies, the internet is our hobby shop and we would still like to get the "real deal." I don't know if it's practical to offer two "styles" of the kit to internet customers, one that could be accessed via a "bare bones" link and another that offers the same kit as you put into the hobby store. Personally, I'd rather pay more than lose the header.

As a move to "push" more customers to buy from the hobby stores, providing only a bare bones kit on the internet would probably push some folks to buy there. Even I could wait until my next trip "into town." I would probably end up buying less though - that whole impulse thing. That's also assuming I could find a hobby store that carries all of your kits. "Hot" kits are also often difficult for me to acquire from the hobby shop. Folks who live nearby snap them up before I can make it into town. Another reason some may buy from the internet is to get the low production number. If the desire is more to push customers to buy from the hobby stores, eliminating the production number from the kit would be the principal driving force to make that happen. Again, sales are probably going to drop as a result of that - the impulse buying affects again, plus that whole status thing of having a low production number.

Assuming brick and mortar sales really take off, it may be a moot point. The production costs of running two different options will probably not make sense at that time.
James
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  #26  
Old 01-14-2007, 10:57 AM
rocket_james rocket_james is offline
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Quote:
Originally Posted by Gus
But as a marketing tool, Sheryl, removing the headers for the online versions is probably a great move. Now those of us collecting kits will have to collect both the "Store-version" and the "Online-version".

Will there now be two series of Reserve Kits, the online and store versions, each with their own numbers?

Acck! That's right. Hadn't thought of that possibility. Two series of production numbers might actually result in additional sales! Oh my wallet aches.
James
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  #27  
Old 01-14-2007, 11:06 AM
Sheryl@Semroc Sheryl@Semroc is offline
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Are you trying to drive me crazy? One set of production numbers is hard enough to keep up with. Our production numbered kits go only to people who reserve the kits before they go into production. We keep those kits back and the rest are kitted up without production numbers. We do not ship production numbered kits to stores, unless they are from a batch that still has them left that has not been rekitted (they are usually in the 300-400 production range)
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  #28  
Old 01-14-2007, 12:30 PM
rocket_james rocket_james is offline
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Quote:
Originally Posted by Sheryl@Semroc
Are you trying to drive me crazy? One set of production numbers is hard enough to keep up with. Our production numbered kits go only to people who reserve the kits before they go into production. We keep those kits back and the rest are kitted up without production numbers. We do not ship production numbered kits to stores, unless they are from a batch that still has them left that has not been rekitted (they are usually in the 300-400 production range)

OK, then they should all carry your original signature. Just kidding!! I have not seen any better penmanship in my many years! If kids saw your signature they might be motivated to improve their penmanship.
James
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  #29  
Old 01-14-2007, 01:13 PM
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CQBArms CQBArms is offline
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Yeah a signature series of SLS kits would be awesome!
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