I would start by filling some of the current gaps. The best place to begin that, is by re-releasing the stuff that Estes dropped but everyone seems to be craving now. A5, B14, C5, boosters, etc. Eventually, I'd love to see Semroc go head to head with the big boys though and offer the standard stuff. If better effects can be added(which has already been talked about) to make them more appealing than the Estes motors, then I don't think they'd have problems selling.