Names for kits can originate in many ways. More than once I have seen a word, such as Optima for example, used somehow in a magazine article and it sticks with me that it would make a cool kit name. That's true. It was the same for Bill or Gene or Wayne who had their own favorite ways to name their designs. There have been times I have stared at a model for days until an approproate name comes to mind that seems to fit. Then there have been others who will be standing next to the boss when we are reviewing new products and mentions a name they think fits, and then there have been name-the-rocket contests in the plant. So who knows, maybe next week someone will yet think up another way to name an Estes model rocket .