+1 to both points.

Jerry ....

Use the usrockets.com domain name (or have something simple like usrockets.com/store that redirects to the store). People very rarely type a URL verbatim into the address bar. Most of the time they enter what they remember into the address bar or Google. So, they actually do a search for the web site. A simple URL is easier to recall and more likely get the person to the site if they do a search.

Photos are a big issue with small manufacturers. I know from experience that it takes some effort to get good photos (and, of course, you have to have good models to photograph). But, good photos are important. (And, you might "cheat" by using 3D renderings.)