I just built one last night. I believe it's a Magician with the payload section, nose cone, and transition removed and replaced with a BT-55 nose cone.
Many of the Hobby Lobby "exclusives" are Estes kits with minor changes:
Luna Bug and Mosquito
ESAM-58 and Sasha
Solo and Double Ringer
Vapor and Star Orbiter
Epic II and Sterling Silver
This minimizes developmental costs for Estes while retaining HL as a customer with "exclusive" kits only available from them.

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I like the unusual, the off beat, the avant-garde. No 3/4 FNC for me!