Dave, you are obsessing over NAR technical scale rules for NAR CONTESTS.
Which has NOTHING to do with what Estes or any other model rocket company calls their scale models in their catalog or on their website.
Estes had their SCALE Space Shuttle kit, 5 years before STS-1 flew and was NAR-legal for scale contests.
"Model Rocketry's first Scale Space Shuttle"
And heck, they also had the Wac-Corporal "scale" model, without booster, illegal in NAR scale competition.
People finding new things to whine about now, that nobody complained about decades ago.
That Estes calls a new scale model... a SCALE model!
And DEMANDING scale data to be included? Holy crap, hardly any kits have ever done THAT (the Apollo Historical brochure by Centuri being a rare exception. And even then it did not have NAR-legal minimum dimensional data). But you DEMAND it? Geezzz.
Buy it or don't buy it. If things worked out like your historical track record of complaints vs actions (inactions), if they DID change to call it semi-scale, and did add data, you would NOT buy it anyway.