Thread: Marketing
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Old 01-14-2007, 08:08 AM
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CPMcGraw CPMcGraw is offline
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Quote:
Originally Posted by Sheryl@Semroc
Really not sure where to post this. Guess this is a good a place as any. To cut down on time we have decided to exclude headers (card at the top of each kit) to our on-line customers. We will have them on kits going to stores, but since most of our customers are on-line this will save time and money. Before I do too many kits without headers, I would like some feedback on your thoughts about this. Thanks for your time.

Sheryl


Sheryl,

Although the headers have nothing to do with the kit itself, it does make for a nice-looking package. When I open up one of these kits, I usually start by cutting off the header, so one might say it's the first thing to go. Yet, for the length of time that I might have that kit sitting unopened on the shelf, that header card in its own little way makes the kit stand out from the rest that much more. I guess it does take up a lot of time to include them in every kit, and that time can add up over the span of a few packing sessions. But it's still a nice touch that the other kits don't have.

I know that doesn't help...
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